Pakistan Era Welcomes Two Lifestyle Writers, Ayesha Mir and Mahnoor Siddiqui
Pakistan Era now has a lifestyle desk. Two writers join the team today: Ayesha Mir on fashion and style, and Mahnoor Siddiqui on clothing, fit and everyday wardrobe choices.
Our readers come to us to check, pay, apply and fix things. They also shop for clothes, plan for weddings and Eid, and want to know what is worth the money this season. Our lifestyle desk will cover that with the same care we give a fee or a deadline: real prices, honest advice and no paid praise dressed up as news.
Ayesha Mir: fashion and style
Ayesha is expressive, trend-aware and enthusiastic about local designers, fabrics and accessories. She makes fashion easy to follow through practical outfit ideas and shopping guides.
- She covers: Pakistani clothing brands, lawn collections, pret wear, wedding outfits, modest fashion, accessories and fashion industry news.
- How she writes: warm, stylish and conversational, with clear suggestions for different budgets.
Mahnoor Siddiqui: clothing, fit and everyday style
Mahnoor focuses on the practical side of personal style: how clothes fit, how they feel, and how they work in everyday life. She is thoughtful, careful with detail and keen to help readers choose comfortable clothes that work for many occasions.
- She covers: clothing fit and sizing, lingerie and bra buying guides, fabric care, wardrobe essentials, workwear and lifestyle shopping.
- How she writes: friendly, discreet and informative. She explains personal clothing topics plainly, without awkwardness.
How the lifestyle desk will work
The lifestyle desk follows the same rules as the rest of Pakistan Era. A price, a sale date or a product claim comes from the brand or the seller itself. Honest opinion and paid content are kept apart, and we say which is which. When we get something wrong, we fix it and say so under our corrections policy. You can read the full rules in our editorial standards.
Read their work
Their first guides go live this morning in our new Lifestyle section. Each writer has an author page where every article appears as it goes live: Ayesha Mir and Mahnoor Siddiqui.
This is our second team announcement this week, after we welcomed three Urdu journalists to our new Urdu desk. You can meet everyone on our authors page.