The Pakistan Super League (PSL) has seen rapid growth since its first season in 2016. After adding new franchises for Hyderabad and Sialkot in 2025, the Pakistan Cricket Board (PCB) decided to sell the Multan team previously known as Multan Sultans, rather than renewing the previous ownership agreement. On 9 February 2026, the auction for the Multan franchise ended dramatically when Walee Technologies outbid all competitors. According to A Sports’ live‑blog, Walee’s bid escalated from the base price of PKR 1.82 billion to PKR 2.45 billion, defeating CD Ventures, Particle Igniter, Deharki Sugar Mills and Aim Next Inc. in an intense bidding sequence. The auction rules allowed only PKR 10 million increments, yet the contest saw rapid jumps until Walee placed the winning bid.
Who is Walee Technologies?
Walee Technologies, founded in 2019 by software‑engineer–turned‑entrepreneur Muhammad Ahsan Tahir, is based in Islamabad and positions itself as a marketing‑ and advertising‑technology (MarTech/AdTech) company. Tahir created Walee to build the infrastructure for Pakistan’s creator economy. A profile of Tahir notes that he has served as Walee’s co‑founder and CEO since 2019 and that under his leadership Walee has become a leader in social commerce, influencer marketing and AdTech.
The platform connects brands with more than 150,000 creators and 5,000 clients across almost 300 Pakistani cities; about 62 % of its influencers are women or micro‑/nano‑influencers. Walee’s technology employs AI‑driven analytics including a proprietary “Influencer Quality Score” (IQS) to match brands with appropriate creators. In 2021 the company closed a US$2.7 million seed round led by Z2C Limited to accelerate growth and product development. Its service portfolio spans social and content strategy, influencer‑marketing data analytics and paid media, and it has received regional accolades such as the P@SHA Best Marketing Solution Award 2022 and multiple Pakistan Digital Awards 2023.
Vision and social impact
Walee promotes inclusivity in the creator economy. A Pakistan Point feature describes how Tahir founded the company to address a critical infrastructure gap for creators and explains that Walee’s platform enables structured monetisation for influencers, redirecting advertising spend towards them. The same article emphasises Walee’s commitment to data transparency and ethical financial tools. It notes that Walee developed Shariah‑compliant financing through its acquisition of Hakeem Finance and launched Ask Walee, a guidance tool for creators. Such initiatives indicate that Walee is not just a marketing platform but a broader ecosystem supporting creators’ financial and educational needs.
The auction drama: how Walee bought the Multan franchise
The PSL 11 Multan franchise auction at Lahore’s Expo Centre drew five qualified bidders. A Sports’ live updates report that the bidding started at PKR 1.82 billion and quickly escalated as CD Ventures and Walee Technologies traded early offers. Particle Igniter briefly became the highest bidder at PKR 2.3 billion before CD Ventures pushed the price to PKR 2.35 billion. Walee’s decisive bid of PKR 2.45 billion, roughly US$8.7 million at current exchange rates secured the franchise. According to the auction rules, the successful bidder “may choose to retain the existing name or rebrand the team entirely”. The sale price is significantly higher than the fees for the Hyderabad (PKR 1.75 billion) and Sialkot (PKR 1.85 billion) franchises sold in 2025, reflecting the Multan team’s established fan base and commercial potential.
What does Walee’s ownership mean for Multan’s PSL team?
Data‑driven fan engagement
Given Walee’s expertise in AI‑driven marketing and influencer analytics, its ownership is likely to bring innovative fan‑engagement strategies to the Multan franchise. The company’s experience with social media analytics and creator partnerships suggests that it will harness influencer networks and data insights to build a digital community around the team. Fans may see interactive campaigns, personalised content and real‑time insights during matches, mirroring Walee’s success in empowering 150k+ creators.
Financial muscle and credibility
Walee’s ability to outbid established companies underscores its financial health. The company’s seed funding and partnerships with major brands provide a strong revenue base, and winning the PSL franchise adds a marquee asset to its portfolio. Moreover, Walee already has a relationship with the PCB: earlier in 2026, the PCB announced a record international media‑rights deal with Walee that delivered a 149 % uplift on the previous rights cycle (excluding India) (as reported by Sportcal). Owning a team further deepens that partnership and may allow Walee to integrate media‑rights innovation with franchise promotion.
Possibility of a name change
Under PSL rules, the new owner may rename the team by paying an additional fee and receiving PCB approval. A Sports notes that the winning bidder “may choose to retain the existing name or rebrand the team entirely”. Speculation among fans ranges from keeping the Multan Sultans name, synonymous with the team’s 2021 championship to adopting a name that reflects Walee’s technology focus. During the auction, the PCB emphasised that the new owner must respect the region’s identity, meaning that “Multan” will remain in the name even if “Sultans” is replaced.
Continuity and legacy
Multan Sultans joined the PSL in 2018 and won their maiden title in 2021. They finished runners‑up for three consecutive seasons thereafter. Fans have built a strong emotional connection with the team, so any rebranding will need to balance innovation with tradition. Walee’s leadership may also re‑engage the region’s business community, which includes the Tareen family, previous owners who had strained relations with the PCB and opted not to renew the franchise.
Conclusion
Walee Technologies’ acquisition of the Multan PSL franchise for PKR 2.45 billion represents a watershed moment for both the company and the Pakistan Super League. Walee is not just another bidder, it is a data‑driven AdTech powerhouse that connects creators with brands and has been recognised for innovation across the MENAPT region. Its record‑breaking bid signals confidence in the PSL’s growth and the commercial potential of the Multan fan base. Whether the team remains the Multan Sultans or emerges under a new banner, Walee’s ownership is set to usher in a digital‑first era for PSL fans.
Shahid joined us in 2024 as an author. He is a senior contributor to Pakistan’s leading technology websites. He writes detailed articles, mostly covering his expertise in the latest tech, mobiles, apps, gadgets, and step-by-step guides. His ideology is to help people understand the latest trends and explain complex methods through very easy-to-understand guides.
Shahid started his career in journalism after completing his four-year Bachelor’s degree in Mass Communication from Punjab University. Before joining us at Pakera.pk, he worked as a freelance content writer for notable websites and blogs, producing guides, reviews, and how-to articles. Shahid’s ability to simplify complex ideas and methods and present them crystal clear has made him a very reliable asset for us as well as for our readers.
On Pakistan Era, Shahid leads our in-depth guides that solve common tech-related problems. He focuses on making the latest technology usable and practical for our readers.
When not in working mode, Shahid still explores new gadgets, generates ideas, and does topic research for future writing. When he’s not connected with technology, he plays chess often, discovers new ways to improve his content, and learns new tricks like how to solve a Rubik’s Cube, which he loves to solve and make fun of us about how we can’t. He actively takes part in global communities and forums and stays ahead of the trends and changes in the industry.
