How to earn money through Facebook in Pakistan

In January 2026 Facebook’s monetisation rules changed dramatically. Meta replaced its previous In‑stream ads, Ads on Reels and Performance bonus programmes with a single Facebook content monetisation beta programme, and the older programmes stopped paying creators on 31 August 2025. Invitations to the beta are sent only to selected creators, and public Reels are eligible for monetisation only if they are published in certain countries, Pakistan is not on that list. This means that the traditional monetisation tools you read about online may not be available here yet.

Many Pakistanis believe that crossing 10 000 followers immediately unlocks monetisation. That is not true. Even if you meet the follower count and other engagement metrics (for example 600 000 watch‑minutes and five videos longer than a minute), Meta still reviews your Page and your country’s eligibility. Others assume that Facebook will pay for every like; there is no payment per like or per follower – earnings are based on views and engagement once you qualify. Some users also search for a dedicated “Pakistan monetisation app”; there is no separate app, you use the standard Facebook app and the Meta Business Suite.

Finally, remember that there is no instant $500‑per‑day scheme. Growing to the point where you can earn a sustainable income on Facebook often takes months or years of consistent content creation. You must also follow Meta’s Partner, Content and Community policies and remain at least 18 years old. Violating these rules can permanently bar you from monetisation. This guide therefore focuses on what is officially possible in Pakistan and offers practical alternatives when direct monetisation isn’t available.

In a hurry? See how to make money online on Facebook:

• Eligibility basics: You must be 18 years or older and have a valid personal Facebook account. For most monetisation tools you need 10 000 followers or 250 return viewers plus either 50 000 post engagements or 180 000 watch minutes in the last 60 days. In‑stream ads require five videos over a minute long and 600 000 minutes viewed in 60 days. Brand‑collaboration tools require only 1 000 followers and specific engagement metrics. The Stars tipping feature needs at least 500 followers for 30 consecutive days.
• Location: Monetisation features like ads on Reels and in‑stream ads are only available in selected countries. Pakistan is not currently supported, so you may only access limited features like Stars or Subscriptions when invited.
• Required documents: When you are invited to monetise you’ll need to verify your identity (NIC/passport), provide tax information and link a bank account or supported payment method. Always use your own name and credentials.
• Key steps:
  • (1) Turn on Professional mode on your profile or create a Facebook Page.
  • (2) Focus on original, high‑quality content.
  • (3) Grow your audience legitimately (no fake likes).
  • (4) Check your status in Meta Business Suite → Monetisation or via your Professional Dashboard.
  • (5) Follow Meta’s partner, community and content policies.
• Timeframe: Reaching eligibility can take months. After you meet the metrics, Meta’s automated review may take days or weeks. Payments (if available) are typically released monthly, subject to your payout threshold.
• Official authority: Meta Platforms Inc. manages all monetisation tools. No Pakistani government body grants monetisation; however, once you earn money online, you must declare it to the Federal Board of Revenue (FBR) and comply with local tax laws.

Why Trust Pakera.pk?

Pakera.pk is based in Lahore and researches local digital opportunities. This guide compiles information from Meta’s official help centre and recent expert analyses to give you accurate, Pakistan‑specific guidance. We avoid exaggerated earnings claims and update our advice as policies change.

What Facebook monetisation really means

Facebook monetisation is not a single feature, it’s a collection of tools that allow creators to earn from their content. In 2024 Meta announced a new Facebook Content Monetisation beta that combines in‑stream ads, ads on Reels and the performance bonus into one programme. Under this model, eligible creators earn based on how engaging their public videos, reels, photos and text posts are.. Earnings are performance‑based; the more people watch and interact, the more you can earn. This unified programme is gradually replacing older monetisation options.

However, Meta only supports monetisation in certain countries. As of January 2026 Pakistan is not on that list, so Pakistani creators cannot use in‑stream ads or ads on Reels yet. Invited creators from supported countries can opt into the beta; others can express interest via a form in their Professional Dashboard.. Even in supported regions, you need to meet strict eligibility criteria described below.

Common misconceptions and limitations

1. “More likes = more money.” Likes and followers don’t trigger payments. Monetisation earnings come from views, engagement and direct support once you qualify.
2. “10 k followers automatically unlock ads.” Meeting follower and engagement thresholds is necessary but not sufficient. Meta reviews your page, your compliance with Partner and Content policies and your country’s eligibility. Because Pakistan is not currently supported, the monetisation tab may never appear.
3. “There’s a separate Pakistan app.” You use the standard Facebook app and Meta Business Suite; there is no special app for Pakistan.
4. “Any video will do.” Eligible content must be original, advertiser‑friendly and at least one minute long for in‑stream ads. Reposted or copyrighted videos can result in demonetisation.
5. “Monetisation is only for pages.” Creators can use either a Page or a personal profile with Professional mode turned on. Both options require meeting the same follower and engagement thresholds.
6. “Facebook will pay per view even if I’m in Pakistan.” Monetisation programmes only pay creators in supported countries. Pakistani users must rely on alternative earning methods (stars, selling products, services or affiliate links).

Understanding these limitations helps you avoid scams and focus on legitimate opportunities.

Eligibility and requirements in 2026

The Facebook content monetisation beta has strict requirements. You must:

• Be at least 18 years old, have a valid personal account and adhere to Meta’s payment policies.
• Own a Facebook Page or a profile with Professional mode turned on. Professional mode lets you access monetisation tools on your personal profile.
• Maintain at least 10 000 followers or 250 return viewers. Return viewers are people who come back to watch more content; they show stronger engagement.
• Achieve either 50 000 post engagements or 180 000 watch minutes in the past 60 days. Engagements include reactions, comments, shares and saves.
• For in‑stream ads: Have five videos over one minute long and accumulate 600 000 minutes of watch time in the past 60 days. Videos shorter than three minutes cannot run mid‑roll ads.
• For fan subscriptions: Reach 10 000 followers and either 50 000 post engagements or 180 000 watch minutes. Subscriptions are currently invite‑only and limited to certain countries.
• For Stars (tipping): Be 18 years old, have at least 500 followers for 30 consecutive days and follow community and monetisation policies.
• For branded content (sponsored posts): Maintain at least 1 000 followers and meet engagement requirements. Use Facebook’s paid partnership tag when posting sponsored content.

Additionally, you must publish original, advertiser‑friendly content and avoid topics prohibited by Meta’s Community Standards, such as misinformation, hate speech, weapon sales and illegal drugs. Violations can result in demonetisation or account suspension.

Check your monetisation status: step‑by‑step

Even if you meet the metrics, monetisation may not be available in Pakistan. Use the steps below to check your status:

For Pages (using Meta Business Suite)

1. Open Meta Business Suite on a computer and log in to the account that manages your page.
2. Click the Monetisation tab on the left menu.
3. Select your page from the drop‑down menu at the top left.
4. Review the status section. You will see whether your page has any monetisation violations and which tools you are eligible to use.
5. Click View Page eligibility to see detailed criteria for each tool. Tools you are eligible for appear at the top; other tools show the criteria you still need to meet.

For profiles (using Professional mode)

1. Turn on Professional mode on your personal profile if you haven’t already. This option appears under your profile’s settings.
2. Open the Facebook app on your phone and tap your Professional Dashboard.
3. Tap Tools to try, then select Monetisation.
4. View available programmes. If your profile is eligible for Stars or other tools, you’ll see prompts to set them up. If you’re not yet eligible, you’ll see “Not yet eligible”; click on a tool to see its criteria.
5. If no tools appear, monetisation is not currently available for your profile or your country.

If you’re invited to the Content Monetisation beta, follow the on‑screen steps to enrol. If not, you can express interest via the Content Monetisation interest form in your Professional Dashboard.

Practical ways to earn money through Facebook in Pakistan

Because full monetisation isn’t yet available in Pakistan, most income comes from indirect methods. Below are the most reliable options.

1. Use Facebook Stars to collect tips

What it is: Stars are virtual gifts that followers buy and send to creators during livestreams or in eligible videos. Meta pays you USD 0.01 per Star. This is currently the only direct monetisation tool that has been observed to work for some Pakistani creators.

Eligibility: You must be at least 18 years old and have 500 followers for 30 consecutive days. Your content must comply with all policies.

Steps:

1. Ensure your page or profile meets the follower and policy requirements.
2. In Meta Business Suite, go to Monetisation → Stars.
3. Follow the prompts to enable Stars and set up your payout account (provide your CNIC/passport and bank details). Payment methods vary; Pakistani banks may not yet be supported, so consider using a US dollar account or a payment partner if available.
4. Announce to your audience that they can support you by sending Stars during your live streams or video posts. Engage with supporters on air to encourage more tipping.
5. Withdraw your earnings once you reach the payout threshold. Payouts are processed monthly.

2. Offer exclusive content via paid subscriptions (when available)

What it is: Paid subscriptions (sometimes called Fan Subscriptions) allow followers to pay a monthly fee for access to exclusive posts, badges or live sessions. Meta collects the fee and pays you after deducting its share.

Eligibility: A page in Professional mode with more than 10 000 followers or 250 return viewers and 50 000 post engagements or 180 000 watch minutes in the last 60 days. Subscriptions are invite‑only and not fully rolled out for professional‑mode profiles.

Steps:

1. Build your audience to reach the follower and engagement thresholds.
2. Regularly publish original, high‑quality content to show Meta you add value.
3. If you receive an invitation, go to Meta Business Suite → Monetisation → Subscriptions and follow the setup wizard. You’ll choose a monthly price and decide which benefits subscribers receive.
4. Promote your subscription in your posts and live streams. Keep your promises, subscribers will cancel if exclusive content is poor.
5. Monitor your metrics and adjust your subscription offerings. Remember that in Pakistan this feature may remain unavailable until Meta expands the beta.

3. Partner with brands for sponsored content

What it is: Brand collaborations involve creating sponsored posts or videos for businesses. Meta provides a Paid Partnership tag to disclose sponsored relationships. You negotiate your rate directly with the brand, not with Facebook.

Eligibility: The Brand Collabs Manager generally requires at least 1 000 followers and specific engagement metrics. It is part of the content monetisation beta, so availability varies by country.

Steps:

1. Grow your audience and keep your engagement high. Brands care about reach and authenticity.
2. On your Page settings, enable the Paid Partnership label. This may appear under Monetisation → Brand Collabs Manager if available.
3. Research local companies in Lahore, Karachi, Islamabad or other Pakistani cities that fit your niche. Approach them with a media kit detailing your audience demographics and engagement rates.
4. When you post sponsored content, use the handshake icon to tag the brand and comply with advertising regulations.
5. Deliver high‑quality content that aligns with the brand’s values. Maintain transparency by disclosing sponsorships to your audience.

Tip: Even without the Brand Collabs tool you can negotiate sponsored posts privately. Always draft a contract and follow Pakistani advertising laws.

4. Sell products on Facebook Marketplace

What it is: Marketplace is a classifieds section where you list items for sale. It’s ideal for small businesses and casual sellers, especially in major cities.

Steps:

1. Go to Marketplace on Facebook and click Create new listing.
2. Choose the appropriate category (Item for sale, Vehicle, Property, etc.).
3. Upload clear photos of your product, write a detailed description and set a realistic price. Avoid prohibited items such as healthcare products or services.
4. Select your location (e.g., Lahore, Karachi, Islamabad, Rawalpindi) so buyers nearby can see your listing.
5. Respond promptly to messages, agree on payment terms (cash on delivery or bank transfer) and meet buyers in safe public places.

5. Launch a Facebook Shop to showcase your business

What it is: A Facebook Shop lets you display products directly on your page. Shoppers browse your catalogue and complete purchases on your website or via integrated checkout (where available). This feature may not support payments inside Pakistan, so you’ll typically direct customers to your own site or arrange cash on delivery.

Steps:

1. Create a Facebook Business Page for your brand.
2. In Meta Business Suite, go to Commerce Manager and click Add Shop.
3. Upload your product catalogue: include photos, prices and descriptions. If you run an e‑commerce site on platforms like Shopify, you can sync your products across both platforms.
4. Configure checkout options. Since Facebook’s built‑in checkout isn’t available in Pakistan, select “Checkout on another website” and link to your online store or set up manual order forms.
5. Promote your shop via posts, Stories and ads. Engage with customers in comments and Messenger to answer queries and arrange deliveries.

6. Drive traffic to your website or blog and monetise there

If you run a blog or e‑commerce site, Facebook can be a powerful traffic source. Post snippets or previews of your articles and include links back to your site. Use Meta Ads Manager to run targeted campaigns that send Pakistani users to specific product pages or blog posts. Once visitors land on your site you can monetise through display ads, sponsored content, affiliate links or product sales.

Steps:

1. Create valuable content on your website (e.g., how‑to guides, product reviews, personal stories).
2. Share links on your Facebook Page or profile with engaging captions and images.
3. Join relevant Facebook Groups and, where permitted, share helpful posts that link back to your site (avoid spamming; follow each group’s rules).
4. Use Facebook ads to reach targeted audiences by location, interests and demographics.
5. Monetise your site using Google AdSense, affiliate programmes or your own products. Remember to disclose affiliate relationships and comply with Pakistani consumer laws.

7. Affiliate marketing and referral links

Affiliate marketing allows you to earn commissions when someone buys a product through your unique link. Many Pakistani online retailers (such as Daraz) and international marketplaces offer affiliate programmes.

Steps:

1. Sign up for a reputable affiliate programme and obtain your unique tracking links.
2. Create informative posts, videos or live streams demonstrating the product’s benefits. Always add value; avoid posting only links.
3. Include your affiliate link in the post or as the first comment. Make sure your content complies with Facebook’s policies and does not mislead viewers.
4. Use a disclosure such as “This post contains affiliate links; I may earn a commission if you make a purchase.” Pakistani consumer protection laws require transparency.
5. Track your clicks and sales through the affiliate dashboard. Adjust your strategy based on which products perform best.

8. Offer services and freelance work through your Page or Groups

If you’re a social media manager, graphic designer, virtual assistant or tutor, Facebook can help you find clients. Create a professional Page outlining your services, portfolio and rates. Share valuable tips to demonstrate expertise. Join local groups where potential clients gather (for example, Lahore Freelancers Community or Islamabad Start‑ups) and participate in discussions. When someone asks for help, offer your services politely. Payments are handled off Facebook, usually via bank transfer or cash.

9. Host paid online events (limited availability)

Facebook previously allowed creators to sell access to live online events, but this option is currently part of the Content Monetisation beta. If it becomes available in Pakistan, you could sell tickets to workshops, lectures or concerts. Until then, you can host free live sessions and invite viewers to support you through Stars or external tipping platforms.

Tips to grow your followers and engagement in Pakistan

Building an engaged audience is key to unlocking any monetisation. Here are practical strategies tailored for Pakistani creators:

1. Create original, high‑quality content. Facebook rewards authentic content. Avoid reposting videos from TikTok or YouTube without permission.
2. Post videos longer than three minutes. Videos over three minutes allow mid‑roll ads when monetisation becomes available and generally get more watch time.
3. Use multiple formats. Combine long‑form videos, Reels, Stories, live streams and photo posts to reach different segments of your audience.
4. Be consistent. Post on a regular schedule to stay visible and build trust. Use a content calendar to plan ahead.
5. Engage with your audience. Respond to comments, host live Q&A sessions and ask questions. Building relationships increases loyalty, which makes subscriptions and Stars more effective.
6. Collaborate with local creators. Partnering with other Pakistani influencers can help you reach new audiences and meet engagement thresholds.
7. Follow community guidelines. Avoid prohibited content like hate speech, misinformation and illegal products. Violations can nullify all your hard work.
8. Don’t buy followers. Purchased likes and followers do not count towards monetisation requirements and may lead to penalties.

Extra capabilities and benefits

Even without full monetisation, Facebook offers tools that can help Pakistani creators grow their businesses:

• Professional mode for profiles: Allows you to access analytics, categories and some monetisation tools on your personal profile.
• Meta Business Suite: Consolidates your Page management, messaging and analytics in one place. Use the Insights tab to understand which posts perform best and tailor your content accordingly.
• Crossposting from Instagram: If you already post on Instagram, link your accounts to share Reels and Stories across both platforms and widen your audience.
• Facebook Groups: Build niche communities around topics such as Pakistani cooking, cricket or freelancing. Active groups can drive traffic to your page or website and create opportunities for sales or consultations.
• Meta Ads Manager: Once your business is ready to advertise, use geo‑targeted ads to reach audiences in Lahore, Karachi, Islamabad, Rawalpindi or other cities.

Frequently asked questions

Shahid Anwar

Shahid joined us in 2024 as an author. He is a senior contributor to Pakistan’s leading technology websites. He writes detailed articles, mostly covering his expertise in the latest tech, mobiles, apps, gadgets, and step-by-step guides. His ideology is to help people understand the latest trends and explain complex methods through very easy-to-understand guides.

Shahid started his career in journalism after completing his four-year Bachelor’s degree in Mass Communication from Punjab University. Before joining us at Pakera.pk, he worked as a freelance content writer for notable websites and blogs, producing guides, reviews, and how-to articles. Shahid’s ability to simplify complex ideas and methods and present them crystal clear has made him a very reliable asset for us as well as for our readers.

On Pakistan Era, Shahid leads our in-depth guides that solve common tech-related problems. He focuses on making the latest technology usable and practical for our readers.

When not in working mode, Shahid still explores new gadgets, generates ideas, and does topic research for future writing. When he’s not connected with technology, he plays chess often, discovers new ways to improve his content, and learns new tricks like how to solve a Rubik’s Cube, which he loves to solve and make fun of us about how we can’t. He actively takes part in global communities and forums and stays ahead of the trends and changes in the industry.