SUV and Pickup Sales in Pakistan Fall 32% From July to October 2026, Tucson Down 86% (PAMA)

PAMA, which posted the figures on 12 November 2026, blames uncertainty over the sales tax on hybrids, plug-in hybrids and range extended electric vehicles. Car sales rose 60% in the same month, so the slowdown is specific to this segment.

SUV and pickup sales fell to 2,783 in October 2026

PAMA's jeep, SUV and pickup group sold 2,783 vehicles in October 2026, down from 3,820 in October 2025 and 4,165 in September. Production fell too, to 2,959 from 3,836 a year earlier. Haval and Tank figures for October are still marked "Awaited".

The missing Haval number does not explain the fall. With every maker reported, July to September sales were already down 33.5%. Production fell only 4.7% over four months, so unsold stock has been building up.

Jetour, Toyota and Palisade led October sales

Jetour sold 768 vehicles in October 2026, more than any other reported maker in the group. Toyota's Fortuner and IMV pickups sold 577, and the Hyundai Palisade sold 379 after selling 2 in September.

Haval and Tank, sold by Sazgar, would likely rank high once reported. They sold 2,474 in September alone. Their current prices are in the Haval car price list for November 2026.

Hyundai Tucson and Honda HR-V lost the most

The Hyundai Tucson sold 291 from July to October 2026, down 85.7% from 2,035 a year earlier. Honda's BR-V and HR-V fell 67.2% to 466.

• Hyundai Tucson: 2,035 to 291 over four months. August sales were just 2.
• Honda BR-V and HR-V: 1,421 to 466.
• Hyundai Santa Fe: 263 to 48.
• Suzuki Ravi: 2,921 to none. PAMA's sheet shows no Ravi production or sales in 2026.
• Toyota Fortuner and IMVs: 3,050 to 2,912, a fall of only 4.5%.

New entries softened the drop. Jetour, Suzuki Fronx and Hyundai Palisade sold 1,895 between them from July to October, none of which existed in the 2025 figures. The hybrid models on sale, and what each costs, are compared in our hybrid car price list.

PAMA blames the hybrid sales tax doubt and the auto policy delay

PAMA's October write-up says the LCV, jeep and pickup segment, "especially Hybrids, PHEVs and REEVs", faced headwinds because of uncertainty over sales tax treatment. It also says the overdue auto policy is piling up inventories and making customers wait.

On 10 November 2026 PAMA wrote to the Ministry of Industries and Production asking for an official copy of the policy following its announcement. Until the tax treatment is clear, the association says, buyers are holding back. What the policy draft means for buyers is set out in the Auto Policy 2026-31 changes for car buyers.

What to do if you are buying an SUV or hybrid now

Uncertainty over tax can change the final price between booking and delivery. A few steps protect you.

1. Ask the dealer whether the price is fixed or "price at the time of delivery". Get the answer on the booking form.
2. For a hybrid, ask what happens to your price if the sales tax rate changes before delivery.
3. Check the delivery month in writing. Stock is high for some models, so ask for a car that is already built.
4. Keep your provisional booking order (PBO) number and receipt to track the order with the company.

Common questions

How many SUVs and pickups were sold in Pakistan in October 2026?

PAMA members sold 2,783 jeeps, SUVs and pickups in October 2026, down 27.1% from 3,820 in October 2025.

Which SUV sold the most in October 2026?

Among makers that reported, Jetour sold the most with 768. Haval and Tank figures for October were still awaited.

Why are SUV sales falling in Pakistan?

PAMA says buyers are waiting for clarity on sales tax for hybrids, plug-in hybrids and range extended vehicles, and for the delayed auto policy.

How much did Hyundai Tucson sales fall?

From 2,035 in July to October 2025 to 291 in the same months of 2026, a fall of 85.7%.

Are pickups like Hilux included?

Yes. Toyota reports Fortuner and its IMV pickups together. They sold 577 in October 2026.

How we verified this

What we checked and where we read it.

We checked these figures on 14 November 2026 in the October 2026 production and sales sheet on PAMA's monthly production and sales page (uploaded 12 November 2026), in PAMA's October write-up, and in its 10 November 2026 letter to the Ministry of Industries and Production, both linked from the PAMA home page. We checked each model row against PAMA's group total of 2,783 for October. Percentages are our own arithmetic from PAMA's numbers.