Founder of Pakistan Era, and Head of SEO and Marketing at Bestax Chartered Accountants
Umer runs the site and its editorial process. He wrote Pakistan Era's editorial standards and corrections policy, which every article follows.
His own writing covers telecom packages, digital payments, M-Tag and the apps Pakistanis use every day.
Education
BS (Hons) Management Sciences
Government College University Lahore · 2022 to 2026
Intermediate (ICS)
Crescent Model Higher Secondary School · 2019 to 2021
Experience
Founder
Pakistan Era, Lahore · Jul 2024 to present
Runs the site as administrator, SEO lead and writer.
Head of SEO and Marketing
Bestax Chartered Accountants, Dubai · Aug 2026 to present
Leads SEO and digital marketing across the UAE and Canada. SEO Manager there from Apr 2025 to Aug 2026.
Search and Performance Lead
Wide Ripples Digital, Mississauga · Mar 2025 to present
SEO and performance strategy across client accounts, reporting with GA4 and Search Console.
On-Page SEO Lead
Xfi Link (Private) Limited, Lahore · Mar 2023 to Apr 2025
Webmaster, affiliate marketing and web content
Technology Elevation · Feb 2022 to Apr 2025
Co-Founder
Memories Deck, Lahore · Nov 2023 to Feb 2025
Startup supported by the EU Erasmus TAKE-UP project and the National Incubation Centre at LUMS.
Business Analyst, DIT
Government College University Lahore · May 2023 to Dec 2023
Editorial standards
How articles are sourced, checked, corrected and dated across the site.
Telecom and digital payments
Mobile packages and codes, JazzCash, Easypaisa, Payoneer and M-Tag.
Apps and online services
How-to guides for the apps and services people in Pakistan rely on.
Guides
News
Mobile
Fiverr vs Upwork in Pakistan 2026: Fiverr takes 20%, Upwork 0% to 15% plus Connects. Payout times, JazzCash withdrawal, risks, tax and which suits you.
Umer Kureshi · · 11 min read
Advertising rules in Pakistan: what you may advertise, what is banned and what needs approval, for medicines, tobacco, housing, billboards and influencers.
Umer Kureshi · · 13 min read
Stop comment, forum and profile spam on your Pakistani website with Google's 10 steps: CAPTCHA, rel ugc, noindex for new users and Search Console warning signs.
Umer Kureshi · · 6 min read
Google recommends hyphens, not underscores, in URLs. Its six URL rules, how Urdu URLs should be encoded, and when a Pakistani site should change old URLs at all
Umer Kureshi · · 5 min read
Facebook ad account restricted or disabled in Pakistan? Request a review in Business Support Home, pass the identity check and avoid losing prepaid funds.
Umer Kureshi · · 7 min read
Your Google Business Profile is claimed by someone else? Request Access in 6 steps from Pakistan. The owner gets 3 days, then you may claim and verify it.
Umer Kureshi · · 6 min read
Google Merchant Center suspended your Pakistani store for misrepresentation? Fix the 6 trust gaps Google checks, request review and avoid the 1 week cool-down.
Umer Kureshi · · 6 min read
Google Ads account suspended in Pakistan? See every reason Google lists, what still works, and how to appeal through Contact Us within 6 months, step by step.
Umer Kureshi · · 6 min read
YouTube's automatic dubbing turns Urdu videos into English audio for free. See the five Studio steps, which videos get skipped, and how to review dubs first.
Umer Kureshi · · 5 min read
Google Analytics 4 gives free AI insights: up to 50 custom email alerts, AI overviews and plain English search. Set them up for your Pakistani business site.
Umer Kureshi · · 5 min read
Block AI training on your Pakistani website with GPTBot, Google-Extended and ClaudeBot lines, plus the shared rule Google backed on 30 October, and keep search.
Umer Kureshi · · 5 min read
Google now runs text ads inside AI Mode and AI Overviews in Pakistan. See which campaigns qualify, why you cannot opt out, and five checks for your account.
Umer Kureshi · · 6 min read
