Founder of Pakistan Era, and Head of SEO and Marketing at Bestax Chartered Accountants
Umer runs the site and its editorial process. He wrote Pakistan Era's editorial standards and corrections policy, which every article follows.
His own writing covers telecom packages, digital payments, M-Tag and the apps Pakistanis use every day.
Education
BS (Hons) Management Sciences
Government College University Lahore · 2022 to 2026
Intermediate (ICS)
Crescent Model Higher Secondary School · 2019 to 2021
Experience
Founder
Pakistan Era, Lahore · Jul 2024 to present
Runs the site as administrator, SEO lead and writer.
Head of SEO and Marketing
Bestax Chartered Accountants, Dubai · Aug 2026 to present
Leads SEO and digital marketing across the UAE and Canada. SEO Manager there from Apr 2025 to Aug 2026.
Search and Performance Lead
Wide Ripples Digital, Mississauga · Mar 2025 to present
SEO and performance strategy across client accounts, reporting with GA4 and Search Console.
On-Page SEO Lead
Xfi Link (Private) Limited, Lahore · Mar 2023 to Apr 2025
Webmaster, affiliate marketing and web content
Technology Elevation · Feb 2022 to Apr 2025
Co-Founder
Memories Deck, Lahore · Nov 2023 to Feb 2025
Startup supported by the EU Erasmus TAKE-UP project and the National Incubation Centre at LUMS.
Business Analyst, DIT
Government College University Lahore · May 2023 to Dec 2023
Editorial standards
How articles are sourced, checked, corrected and dated across the site.
Telecom and digital payments
Mobile packages and codes, JazzCash, Easypaisa, Payoneer and M-Tag.
Apps and online services
How-to guides for the apps and services people in Pakistan rely on.
Guides
News
Mobile
Use Google Trends in Pakistan to compare up to 8 search terms, mix Urdu and English with a plus sign, and read the 0 to 100 scale and zero scores correctly.
Umer Kureshi · · 5 min read
Claude Haiku 5.5 launched on 7 October 2026. See the listed API price, where it runs, five steps to test it, and when to pick a larger Claude model instead.
Umer Kureshi · · 4 min read
Anthropic's new Claude Usage Policy starts 12 November 2026. See the six changes, the human review rule for hiring, credit and health uses, and a 5 step check.
Umer Kureshi · · 4 min read
Take a page of your Pakistani website out of Google: use the Removals tool for a 6 month hide, then delete, password protect or noindex it so it stays gone.
Umer Kureshi · · 5 min read
Fix a soft 404 in Search Console on a Pakistani website: test the live URL, return a real 404 for gone pages, use a 301 only to a close match, then validate.
Umer Kureshi · · 5 min read
Show English readers the English page and Urdu readers the Urdu one: add hreflang tags with codes en and ur, return links and x-default on a Pakistani website.
Umer Kureshi · · 5 min read
Google builds your title link from many sources and rewrites weak ones. See the faults it names, how to fix a wrong title and how long Google takes to update.
Umer Kureshi · · 5 min read
See the three Core Web Vitals limits Google uses, how to read the Search Console report and which fix to start with when your Pakistani website shows Poor.
Umer Kureshi · · 6 min read
Sign up at sellercenter.daraz.pk with your phone number, CNIC and a bank document, then list 10 products. Shop opening is free and payouts run weekly.
Umer Kureshi · · 4 min read
Google's page on aggregator and supplier units lists the EEA, South Africa and Türkiye only. See what that means for Pakistani hotels, shops and sites.
Umer Kureshi · · 4 min read
Google tests paying publishers when content shapes AI Overviews, AI Mode and Gemini answers. It is invite only. See what Pakistani site owners can check now.
Umer Kureshi · · 4 min read
Google added the creator property to video documentation on 24 September 2026. See the 3 required fields, the watch page rule and how to test your video markup.
Umer Kureshi · · 5 min read
