Ahmad Ali
Technology journalist and multimedia producer covering consumer tech and digital life in Pakistan
- Writing for Pakistan Era
- Staff writer
- Education
- Media and Communications, Government College University Lahore
- Latest article
- Coming soon
About Ahmad
Ahmad joined Pakistan Era in October 2026 as a technology journalist and multimedia producer, after building a background in content research and video production.
He is currently a Content Researcher at VideoWaliSarkar, researching long-form video topics, testing products and coordinating shoots, work that shapes a practical approach: check the product closely, verify the details, then explain what actually matters to the reader.
He studied media and communications at Government College University Lahore, with a focus on digital communication and multimedia, and earlier worked in the client service and strategy department at ActiveMedia Pakistan.
Qualifications and experience
Education
Media and Communications
Government College University Lahore · 2022 to 2026
Focus on digital communication and multimedia.
Experience
Technology Journalist & Multimedia Producer
Pakistan Era · Oct 2026 to present
Researches and writes technology coverage and contributes to multimedia content for Pakistani readers.
Content Researcher
VideoWaliSarkar · Jul 2025 to present
Researches long-form video topics, tests products and coordinates shoot preparation.
Assistant, Client Service and Strategy
ActiveMedia Pakistan · Aug 2022 to Sep 2022
What Ahmad covers
Consumer technology and mobile devices
Phone and gadget launches, pricing and features for Pakistani buyers.
Product research and hands-on testing
Checking a product's real specifications and behaviour before writing about it.
Digital services and practical guides
How-to coverage of apps, platforms and digital services used in Pakistan.
Video-led storytelling
Preparing and shaping material for video and multimedia production.